Changes that we have made

Jess and I came together and we had decided that the ending of our music video was too meaningful and we thought that people may have felt upset and deep when watching the video. The overall reading of the music video is that life is good with a little bit of corruption and excitement. We had decided that instead of Emily going to get a pregnancy test and telling her boyfriend that she is having a baby we had decided to change that to her and her boyfriend just having an argument. We will show this to be quite a angry and aggressive fight with them shouting at each other, at the end of the argument Emily will storm away and end up calling a different boy. This other boy is shown in the scene when Emily is walking home from her night out, he will then be in her bed the morning after the night before. The boy come over to her in a dark ally when she is drunk, normally this would imply that he is taking advantage of her in the state that she is in, however the fact that Emily then rings him up could also imply that she is the one who is taking advantage of him and using him. This creates a binary opposites of  empowerment and victim. We had made this the ending as it then shows that Emily is actually more powerful than what she seems at the start of the video where she is drunk and vulnerable. It implies a creation of power and enjoyment from her corruption which links in with the lyric of "where are you gonna get in this world without a little corruption". 

Focus group

Me and Jess came together and selected five random people who we wanted  to take part in our focus group- There were a few individuals that participated well and mentioned what they thought were the good parts of our music video plan and they pitched there ideas of what they like to watch in a indie rock music video, we took this information on board and we decided to change the ending of our music video. We asked what they would typically think of when listening to indie rock, some answers were; cigarettes, quirky clothing, dark eye makeup, drugs and alcohol.

Although after the filming of this we got a few disappointing feedback as people felt uncomfortable, we asked questions to try and get them to add more to there answers however this didn't work out. The negative elements of this focus group was that really me and Jess should have planned it more and made people listen to our music video and understand our storyboard before asking them the questions.

Audience Theories

Audience theories.

The Hypodermic Needle Model;

(Marxist) This theory was the attempt to explain how audiences react to media texts. Suggests, the audience are manipulated by what they are seen in the media text, that their behavior can be changed by the media makings.

This audience theory can be applied to my music video linking in with things such as;

Indie rock genre- the Location and setting of the video is typical concert and bedroom, showing the realism in the music video, creating a feel of ‘I can act like this’ from the audience. Typical sequence of narrative, however it follows a set of corruption complications that occur, also this gives it a sense of normality.  It is likely for the audience to copy the main female character Emily’s actions and behavior, the way she acts like a corrupted rebel teenager, instead of taking the opposite action of knowing that its bad and shouldn’t be copied. This theory was proven from the study of The bobo doll, where children saw the violence action happening and them copied the actions of violence towards a doll.

Therefore in our music video we will have to not make the visuals too obvious, for example when passing the drugs over, drinking and skipping school, we will have to make sure that the music video has a specific age warning.

There are specific Male and female roles - male being the weak character leading to the audience seeing the female character being stronger. This is a binary opposite. Strong vs week, the female character Emily is the stronger more empowering character compared to her drunk father figure, stereotyping that he is mentally weak because of the alcohol that he is consuming People may follow these actions of the father and start to drink, however this is just a stereotype.

The uses and gratification model;

Two Step Flow;

This theory founded by Lazarsfeld suggests that the information received does not flow directly from the media text to the audience’s minds, but it is filtered through opinion leaders who communicate to the people that can be influenced.

Editing Day 1

Today we came together to edit the footage of the band to fit with the song that is being played. When we filmed the footage we did it with the band playing their instruments with no noise to a background track of the song that we had online. This was crucial for us to get the bands performance exactly in time with the music.  This took a while, we made a few errors but in the end we finally got it to match. We had the band play all the song even though they are only in parts of the narrative, this was to make it easier to chop and cut the footage out that we didn't need where the main story line would be, also we could add other shots and angles of the band that we got, such as, close up of the guitarists hands, the singers face only, the drummer etc.

Focus Group planning schedule

Me and Jess are going to do a focus group this will help us to get feedback whether its criticism or positive comments form our target audience,  on our idea for the music video, before we film.We came up with some questions.

What are your initial thought on the idea?

Can you offer any feedback?

Whats your favourite idea/part?

Are there any changes you would make? feel free to offer suggestions

Does it make sense to you?

Do you feel it is relevant to the lyrics?

Filming plan

Me and Jess decided it was time to start filming some of the scenes in our music video, therefore this means we can then start to edit and put everything together without having to rush.

 The only time that the band was free for the weekend was past 5pm.
Me and Jess had to consider the setting that the clips were going to be filmed in, we sat down and came up with a few ideas; for the band scene we can do it in the garden at one off our houses up against a brick wall, or in a room in the house using flashing lights to indicate a club or pub setting. For Emily's part we would have to film her waking up in the bed, not the stereotypical clean girls room, we will have to make it seem quite messy like she doesn't care. This setting is also the same place where the father figure scene will take place. The mirror scene we wanted to look as though she was still in the pub/club, however we can also see if the homes will do.
Finally the tunnel scene where Emily is throwing up, me and Jess live just down the road from a tunnel which is a perfect spot for this to be filmed there

Planning for shoot -shot list

Shot list.

Shot type	action	Notes
Long shot	Still. On tripod	Here we are going to film the band playing the song 3 times through and each time the camera will be in a different position.
Close up	Still. Hand held	I will then hold the camera and film a close up of each member of the band starting with this one.
Big close up	Still. Hand held	This will be of the drums and slighting seeing her hands playing.
Extreme close up Close up, leaning slighting upwards	Still Still	This will be of just the guitarists hand playing his guitar. This will be of the singers face looking upwards to him to make him seem more powerful.

Digipak sketch

As you can see I have created an initial idea of what I want my digipak to look like. There are shots types such as long shots, close ups and wide shots that Ive used. The main feature is Emily she is shown as a corrupted girls as there are images of her smoking, doing drugs etc.