Me and Jess came together and selected five random people who we wanted to take part in our focus group- There were a few individuals that participated well and mentioned what they thought were the good parts of our music video plan and they pitched there ideas of what they like to watch in a indie rock music video, we took this information on board and we decided to change the ending of our music video. We asked what they would typically think of when listening to indie rock, some answers were; cigarettes, quirky clothing, dark eye makeup, drugs and alcohol.
Although after the filming of this we got a few disappointing feedback as people felt uncomfortable, we asked questions to try and get them to add more to there answers however this didn't work out. The negative elements of this focus group was that really me and Jess should have planned it more and made people listen to our music video and understand our storyboard before asking them the questions.
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