Evaluation Q2

Q2) How effective is the combination of your main product and ancillary tasks?

My main product and my ancillary tasks link together very effectively; however, they give a contrasting images for the audience to view. I have focused both my video and ancillary tasks mainly on the narrative of the main characters rather than the performance of the band. Within my digi pack the pictures that I have chosen are of the main character mainly. I thought this was a good idea to use these photos because they gave a representation of the indie rock genre and how meaningful the narrative of the music video is. I do believe that the photographs that I am using suit well together as they all come across with the same vibe of Indie. The makeup, costume, props and actors were all kept the same as the ones that I use within my production of the music video. 

The main purpose of a magazine poster and digipak is to promote the artist and song. Brand identity helps to create a reputation for the artist and character. I included the character on both my digipak and my magazine advert this allowed for similarity for the target audience and create an understanding so there is no confusion as to what is being advertised. I also included the band within the digipak this allows for the audience to know exactly who they are listening to and to create a brand identity for the band themselves.  Both my digipak and magazine advert include a photo of the main characters lips, this works well as they both relate and therefore link together meaning the target audience wouldn’t question who they are advertising.
These are main information tasks that have been within the media for a long time and are the most effective and common way for an artist or band to get their official single out into the world of the music industry, and making the target audience remember who it is and what type of genre the single is. The theme and layout of the poster and digipak almost certainly come from the ideas that are generated through the video and genre of music, in my case the genre is indie Rock. Within Indie rock the artist doesn’t seem to be placed within the advertising of the tasks as indie rock artists mainly are focused on the more meaningful side to the lyrics and therefore this is the reason I combined my music video into the digipak as the main characters rather than the actual band. However, on the poster the band is shown it, is only there to create the dominant reading for the audience as to who The Claremont’s are, for example, The Arctic Monkeys, although they used an image of a band member they also included the shapes and images that we also see within their music video, this is the main area where I gathered my inspiration from. Our band, focuses a lot on the meaning and feelings of the lyrics and they play an important role with putting across a message of the song to the audience.

When producing my digipak, I wanted to create an image that was appropriate to the lyrics of the song and the theme of the music. I chose the colour scheme of a burnt orange and purple, I felt this was the vibe that is given when producing indie rock footage, I felt these colours would create a contrast between the title ‘Roll The Dice’ which I felt an image of the band logo would be perfect as it is quite simplistic and original and I felt the yellow/orange tones created the indie rock genre. I have chosen to use images of the main character on numerous panels of my digipak so the audience understands that anyone can relate to the music, however, I also included one image of the band this was purely so the audience can clearly see who performs the music.

Another way in which my products link is the genre of my music and the title. The genre is indie rock and this is defined as alternate rock, mainly focuses on the instruments of artists rather than the artist themselves. This meaning that it is more emotion based, focusing on the artist or bands life, this is what I had created within my music video as the bands song is very emotional and creates a relationship with the lyrics and the audience which Godwin’s theory introduces, also helping to identify indie rock as a genre. I have also tried to contrast my digipak and magazine advert from my music video by focusing on the band.

When creating the music video, I wanted to include arrange of different shot types such as close ups, match on action and also different angles such as to make the artist look less superior., this created variation in the video and help to equal out the narrative and performance scenes.