Day 2 plan

Today; 01/02/17 - we are going to finish our filming that we were meant to complete couple of Das ago but unfortunately we had some struggle getting everyone together at the same time. As I've said previously in my blog we have decided that we are going to change a few scenes to create more of a relation with the audience. We are going to have Emily and Etienne (a 'boyfriend' ) to dress as how she did for the photos that Jess took of her and we would like Him to be dresses just in his normal clothes as he has quite a quirky personality and this is what we are looking for in the actor. 

Music video: Actors

The main actors that we will be using for the production of the music video are Emily as she fit the criteria that we want, she will be represented as the corrupted girl who spins off the rails and has a bit of 'fun'. We will also be using Etienne, he will be playing Emily's 'side' boyfriend, we thought he was a good idea as he is a big fan of the indie rock genre so has a feel of how the actors in different music videos act. He is also Emily's actual boyfriend which will make it more comfortable to film the more intimate scenes. 

For the band, we will be using them. This was due to it being there song and therefore they know the vibe of the lyrics, also they have done a few concerts so they will have experience on how to conduct themselves in the performance.  

Music video: Props

The props that we intend to include in our music video are of the following;

• Guitars (bass and electric)
• Drums 
• A mic- this was needed for the main singer.

These are vital for the band to look like they are giving the performance, the good thing about going to see the band before they performed was that we did have access to their own instruments. 

the use of a amplifier for them to plug there instruments in gave the music video more of a realistic, professional indie rock vibe. However, they didn't use it as when the band was playing none of their instruments were on it was mainly there for visual effect. And these props were vital for the production of the narrative to work.

Music video; Make up

I did some research into different existing media music video and what I had gained from this research was that in most Indie Rock videos the girls makeup is minimal. They mostly contained dark eye make up to show the careless natural beauty of the actor. There didn't seem to be much face makeup it was mainly the eye shadows, dark lipsticks or none at all. From this research I decided that this was the look that I was going to give my main actor Emily.

Examples;

• The Vaccines.
• The Kooks.
• Cage The Elephant.
  

Changes that we have made

Jess and I came together and we had decided that the ending of our music video was too meaningful and we thought that people may have felt upset and deep when watching the video. The overall reading of the music video is that life is good with a little bit of corruption and excitement. We had decided that instead of Emily going to get a pregnancy test and telling her boyfriend that she is having a baby we had decided to change that to her and her boyfriend just having an argument. We will show this to be quite a angry and aggressive fight with them shouting at each other, at the end of the argument Emily will storm away and end up calling a different boy. This other boy is shown in the scene when Emily is walking home from her night out, he will then be in her bed the morning after the night before. The boy come over to her in a dark ally when she is drunk, normally this would imply that he is taking advantage of her in the state that she is in, however the fact that Emily then rings him up could also imply that she is the one who is taking advantage of him and using him. This creates a binary opposites of  empowerment and victim. We had made this the ending as it then shows that Emily is actually more powerful than what she seems at the start of the video where she is drunk and vulnerable. It implies a creation of power and enjoyment from her corruption which links in with the lyric of "where are you gonna get in this world without a little corruption". 

Focus group

Me and Jess came together and selected five random people who we wanted  to take part in our focus group- There were a few individuals that participated well and mentioned what they thought were the good parts of our music video plan and they pitched there ideas of what they like to watch in a indie rock music video, we took this information on board and we decided to change the ending of our music video. We asked what they would typically think of when listening to indie rock, some answers were; cigarettes, quirky clothing, dark eye makeup, drugs and alcohol.

Although after the filming of this we got a few disappointing feedback as people felt uncomfortable, we asked questions to try and get them to add more to there answers however this didn't work out. The negative elements of this focus group was that really me and Jess should have planned it more and made people listen to our music video and understand our storyboard before asking them the questions.

Audience Theories

Audience theories.

The Hypodermic Needle Model;

(Marxist) This theory was the attempt to explain how audiences react to media texts. Suggests, the audience are manipulated by what they are seen in the media text, that their behavior can be changed by the media makings.

This audience theory can be applied to my music video linking in with things such as;

Indie rock genre- the Location and setting of the video is typical concert and bedroom, showing the realism in the music video, creating a feel of ‘I can act like this’ from the audience. Typical sequence of narrative, however it follows a set of corruption complications that occur, also this gives it a sense of normality.  It is likely for the audience to copy the main female character Emily’s actions and behavior, the way she acts like a corrupted rebel teenager, instead of taking the opposite action of knowing that its bad and shouldn’t be copied. This theory was proven from the study of The bobo doll, where children saw the violence action happening and them copied the actions of violence towards a doll.

Therefore in our music video we will have to not make the visuals too obvious, for example when passing the drugs over, drinking and skipping school, we will have to make sure that the music video has a specific age warning.

There are specific Male and female roles - male being the weak character leading to the audience seeing the female character being stronger. This is a binary opposite. Strong vs week, the female character Emily is the stronger more empowering character compared to her drunk father figure, stereotyping that he is mentally weak because of the alcohol that he is consuming People may follow these actions of the father and start to drink, however this is just a stereotype.

The uses and gratification model;

Two Step Flow;

This theory founded by Lazarsfeld suggests that the information received does not flow directly from the media text to the audience’s minds, but it is filtered through opinion leaders who communicate to the people that can be influenced.